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We believe fitness should be accessible to everyone, everywhere, regardless of income level or access to a gym. That's why we offer hundreds of free, full-length workout videos, the most affordable and effective workout programs on the web, meal plans, and helpful health, nutrition and fitness information. The only thing we endorse is eating unprocessed, whole foods, and working out for a strong, healthy body. As a business, we believe good things happen when you put people before profit. Fitness Blender was created by just two people; a husband and wife team of personal trainers who thought fitness should be accessible to everyone, regardless of their income. Both Kelli and Daniel felt like there was a lack of reliable health and fitness information on the web, and too many people in the industry were more focused on monetary gain or appearance than they were on good health. Fitness Blender was started off a meager $5000 budget. Planning for Fitness Blender began in 2009 and the site officially launched in 2010. Daniel and Kelli worked countless long hours outside of their regular day jobs to painstakingly create one piece of content at a time. Both left their other jobs in the summer of 2012 to work on Fitness Blender full time, and carefully built a small team around themselves who share the same mission. With a lot of hard work, good intentions, and dedication, Fitness Blender has since become one of the most popular fitness websites in the world.